Marketing A Startup: A Live Podcast Series
PRESENTED BY COLUMBIA VENTURE COMMUNITY
It’s never been easier to launch a startup. But with the advent of new platforms, increased competition, and shifting consumer demands, it’s still difficult to build effective startup marketing strategies.
In our live podcast series, Marketing A Startup, we speak with Columbia founders who have built and scaled effective marketing. We’ll learn what marketing looked like for their first 100 customers, and their efforts evolved to become a successful startup.
Episodes are recorded in front of a live audience.
Moderated by MEREDITH COLLINS
EP. 1
d2c and paid advertising
On Friday, May 15th, 2020, we sat down with Jesse Horwitz, the Co-Founder and Co-CEO of Hubble. Hubble is one of America’s fastest-growing direct-to-consumer e-commerce companies.
EP. 2
GETTING YOUR FIRST 100 CUSTOMERS
On Friday, July 17, 2020, we'll speak with Christine Chang, Co-Founder & Co-CEO of Glow Recipe. Glow Recipe is a direct-to-consumer e-commerce Korean beauty brand that’s pivoted its business model to build a better customer experience.
EP. 3
IDENTIFYING YOUR CUSTOMER AND BUILDING PRODUCT
On Wednesday, August 12, 2020, we'll speak with Jared Hecht, Co-Founder and CEO of Fundera. Fundera is an online small business lending aggregator.