Marketing A Startup: A Live Podcast Series

PRESENTED BY COLUMBIA VENTURE COMMUNITY

 

It’s never been easier to launch a startup. But with the advent of new platforms, increased competition, and shifting consumer demands, it’s still difficult to build effective startup marketing strategies.

In our live podcast series, Marketing A Startup, we speak with Columbia founders who have built and scaled effective marketing. We’ll learn what marketing looked like for their first 100 customers, and their efforts evolved to become a successful startup.

Episodes are recorded in front of a live audience.

Moderated by MEREDITH COLLINS

 
 

EP. 1

d2c and paid advertising

On Friday, May 15th, 2020, we sat down with Jesse Horwitz, the Co-Founder and Co-CEO of Hubble. Hubble is one of America’s fastest-growing direct-to-consumer e-commerce companies.

 
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EP. 2

GETTING YOUR FIRST 100 CUSTOMERS

On Friday, July 17, 2020, we'll speak with Christine Chang, Co-Founder & Co-CEO of Glow Recipe. Glow Recipe is a direct-to-consumer e-commerce Korean beauty brand that’s pivoted its business model to build a better customer experience.

 
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EP. 3

IDENTIFYING YOUR CUSTOMER AND BUILDING PRODUCT

On Wednesday, August 12, 2020, we'll speak with Jared Hecht, Co-Founder and CEO of Fundera. Fundera is an online small business lending aggregator.